It is that time of year when we not only look to plan for the future, but where we assess the year that has passed. How was 2012? Did we achieve the goals we set out? I guess we all have our expectations and are now reviewing the degree of realization.
This year has been a year of change in Statoil, we are now embarking on a big change agenda and ensuring alignment on goals and activities. What about innovation under such circumstances? When I look back, I see great achievements also in this time of change. What seems to be a common denominator amongst them is that real innovation happens amongst people. It’s about the intersection where people discuss and build on each other to solve the challenges or find new opportunities for our business. That is great, but it also shows that tools are still tools and not the actual innovation engine. We will therefore also for 2013 be greatly dependent on people skills and competencies to outsmart our competitors and not outspend them
I am sure everybody is looking at the opportunity of using new tools to innovate. We are launching internally an idea portal on our internal ‘My Profile’. Maybe this can help us having even bigger impact on bringing people together not only when they share a coffee stand or are in the same department, but also across geographies and organization. We do a lot of work to get overview of external ideas, but we should not forget the immense potential that lies within a competence organization. So 2013 will hopefully be a year where we take our innovation to the next level, leveraging external market opportunities with internal ideas and opportunities.
Looking forward to the next challenges I’m pretty sure that as we live in ‘The Age of the Unthinkable’ (book by Joshua Cooper Ramo), we have to continue to listen well before coming up with solutions. There is a reason why we have TWO ears and ONE mouth